iphone 7 Plus Review

The iPhone 7 and iPhone 7 Plus launch september 2016 represented a departure from tradition for Apple - and in many ways, a risk. Instead of the usual tick-tock cycle where each ’S’ release is followed by a brand-new design, the new iPhone models look pretty similar to their counterparts from the previous two years, and sport nearly identical dimensions.

There are more changes than there are in a typical ‘S’ cycle, but if you have a Rose Gold iPhone 6s or a Silver iPhone 6 Plus, for example, the differences may not be apparent at first glance. In a world in which a device’s reception is driven by its looks, it was no surprise that the initial reaction to iPhone 7 and iPhone 7 Plus was lukewarm.

Apple didn’t help matters with the courageous move of dropping the headphone port, with everyone andthe differences in performance and features between the iPhone 7 and iPhone 7 Plus isn’t the same as between iPhone 6sand iPhone 6s Plus, so apart from the slightly cramped typing experience (we were using the iPhone 6s Plus as our primary device before), we didn’t feel like we were ‘settling’ for the smaller iPhone. Now we admit part of the appeal of the iPhone 7 could be our nostalgia for smaller phones in a world where every other new release seems to be pushing the envelope on how big a phone can get.

Back to the Jet Black finish, and fingerprints are not the only thing it attracts - as Apple itself points out in its website, the new finish is more scratch-prone than others. Since we love the finish so much, and have never been fans of cases, we used the iPhone 7 without any protection for the duration of our testing, and for most of this time we couldn’t see what the fuss was about. Despite using it as our primary device for over two months, we didn’t notice any scratches on our Jet Black iPhone 7 - until we saw our unit under a particular light and then dozens of tiny scratches at the back suddenly became visible!their friend Jack outraged even before anyone had a chance to test the impact of the move in the real world. So how do the new iPhone models stack up against their predecessors and competing flagships from the Android world? Like last year, we’ve spent more time than we do with most phones before sharing our thoughts with you, and here’s our review of the iPhone 7 and iPhone 7plus

iPhone 7 and iPhone 7 Plus design

As we mentioned earlier, the new iPhone models can easily be mistaken for their predecessors at first glance. The most visible change is that two of the antenna lines that marred the otherwise beautiful design of the previous iPhone models have been removed. The ones that remain are flush with the top and bottom edges, making them a lot less prominent than before; in fact, on the Black and Jet Black variants they are all but invisible.

Which brings us to another break from tradition - the launch of not one, but two new colours. Gone is our previous favourite Space Grey, replaced with two great new options – Black, and the rather imaginatively named Jet Black. While the former has the same classy, understated matte finish as before, the latter features a glossy finish that makes it a bit of fingerprint magnet.

iPhone 7 and iPhone 7 Plus display

Have you ever ordered something online only to find that the colours don’t quite match what you saw on your screen when it arrives? Don’t blame the store, blame the limitations of technology.

Not many realise this, but the colours that you see on screen - whether it’s your mobile, laptop, or any other device - are only a visual approximation of real colours. In fact, no electronic device is capable of accurately representing the entire range of colours that occur naturally. Every display and even devices like cameras, which are used to capture colour information, have an associated colour profile that defines the range of colours (aka colour space) that they can display or capture. To ensure interoperability across devices, colour profiles have been standardised, and the most popular one is called sRGB This is used by most displays (computer and mobile), cameras, printers, and other devices.

Let’s take the example of an image where you have multiple shades of red - for example a gradient that goes from an extremely dark shade of red to the lightest possible red. While in the real world you will see this as a continuous stream of colour with virtually infinite strains of red in between, while capturing this information, your sRGB camera is limited by the number of red shades available in its colour space. This means that every pixel that doesn’t have a corresponding exact match in the sRGB colour gamut is replaced by its closest match. This is the main reason why gradients never look as smooth on our screens as they do in the real world.

Like we mentioned earlier, we haven’t been able to make devices that accurately capture 100 percent of the colour information available in the real world, but there are devices that can capture more colour information than the sRGB colour space, minimising the inaccuracies introduced by digitisation. One such colour space is the DCI-P3 colour space that has a 25 percent larger colour gamut than sRGB, which means the approximation of colours that it offers is closer to the real world than what you get with standard sRGB devices.